Ad-Tech vendor YRGLM Inc launches new customer behavior analysis service. Vertica Analytics Platform analyzes 10 billion pieces of measured data.
Objective: Conduct audience analysis to measure the effects of advertising by measuring customer behavior.
- Creates a super high-speed big data analysis platform with Vertica
- Achieves ad hoc analysis on 10 billion pieces of measured data per year
- Launched new Audience EBiS service that was not possible with conventional relational databases
- Realized return on investment and scalability exceeding those